Digital Marketing Manager, £35-37k
Here at Human Appeal we have an exciting opportunity for a Digital Marketing Manager to join our team based in Cheadle, Greater Manchester. You will join us on a full-time basis as part of an initial 1-year fixed term contract with a view to progressing into a permanent role. In return, you will receive a competitive salary of up to £35-37k per annum.
Human Appeal is a faith-based charity that aims to abolish poverty by providing humanitarian aid, sustainable development programs and championing advocacy for our beneficiaries worldwide.
As a Digital Marketing Manager, the successful candidate will design, develop, implement, track and optimise a global digital marketing strategy to maximise reach, action, conversions and engagement across Human Appeal’s digital portfolio, delivering communications that help the organisation capitalise on every opportunity to retain and engage with their donors / supporters / affiliates and partners. All in order to drive Human Appeal’s global online strategy and brand online, ensuring integration with all offline channels. We are ideally looking to appoint somebody immediately to this role.
Key duties and responsibilities of the Digital Marketing Manager:
- Ensuring the Asana PM tool is updated on a daily basis.
- Ensuring emergency campaigns are executed within an 8 hour window once the emergency protocol is enacted within a country we work in, and 72 hours when outside of operation.
- Increasing the number of donations
- Increasing the value of donations
- Increasing the average order values
- Improving the online conversion rates
- Increasing the online Page values
- Achieving high donor retention rates
- Increasing the Number of website sessions
- Increasing Natural vs brand search sessions via the website
- Maintaining a low bounce rate on the website
- Increasing Channel revenue rates across the online marketing
- Increasing our customer acquisition rate
What we’re looking for in our Digital Marketing Manager:
- Digital / Marketing related degree.
- Relevant professional qualification CIM – desirable.
- Minimum 3 – 5 years’ experience in a similar digital marketing role
- Experience of managing relationships with, or working for, a digital / marketing agency.
- Experience of using analytics and monitoring tools to report on complex qualitative and quantitative data, with the ability to analyse and present information, compile reports and make informed recommendations
- MS Office Suite
- Social media tools, including Hootsuite, Tweetdeck, Sprout Social.
- Experience of using Google Analytics, Adwords, Double Click, Facebook Business Manager and Bing Ads.
- Fluent written and spoken English is essential. Additional languages, e.g. Arabic, Urdu are desirable
- Passionate and knowledgeable about the international development sector
This would be an ideal role for an experienced Digital Marketing Manager looking to make a difference in a rewarding role within the Charity Sector!
We are looking to appoint this role ASAP and will be reviewing applications on a rolling basis so for the best chance of success please click ‘apply’ today to become our Digital Marketing Manager – we would love to hear from you.
Disclaimer: Please be aware that due to the anticipated quantity of response, we will only be contacting candidates who are shortlisted to interview stage. If you have not been contacted within 4 weeks of your application, please assume that unfortunately you have been unsuccessful this time.
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A Little Bit About Human Appeal…
We have a high staff satisfaction rating of 4 out of 5 on Glassdoor! Here’s why:
What our CEO Says:
“We are faith-based but not faith-specific. We have faith in all of humanity and believe we can achieve great things when we work together. So, come and be part of a dynamic global charity where we celebrate our differences, as well as our common humanity”
Dr Mohamed Ashmawey
What our Staff Say:
“At Human Appeal, each one of us has the opportunity to influence others. If you are prepared to challenge yourself there are no limits, so come and make it happen!”
Simon, Systems and Reporting Manager
“I have been working at Human Appeal for many years! I believe in the cause we are working for. I believe in the charity sector and I believe in the reward we get for helping our fellow human beings in desperate need”
Insaf, Finance Lead
“Working as a fundraiser, every day is different. It can be challenging, but when you’re working tirelessly and raising funds to help those in need, it’s an amazing feeling”
Adnan, Fundraising Coordinator
“I saw an opportunity to assist in helping people across the world with the excellent work Human Appeal carries out. I enjoy working with so many talented people in a fast-moving environment”
Steve, Procurement Manager
Our Greatest Achievements Include:
• Safeguarding bright futures for more than 22,000 vulnerable orphans in 9 countries. Our one-to-one sponsorship programme has a built-in school attendance requirement while covering the cost of food, housing, medical care, and learning materials.
• Pioneering technologically innovative infrastructure projects in Pakistan, like designing and building a 25-km embankment on the Chenab River in Pakistan. Protecting an entire community from being washed away, the embankment has held back the floods each year, including Pakistan’s worst flooding in a decade during its last monsoon season.
• Protecting the health of mothers and their children in war-torn Syria by running the only free maternity hospital in Idlib, Syria. By offering free medical care to vulnerable mothers and children, our staff at Al Imaan Hospital providing life-saving care to 100,000 patients every year.
• Quenching the thirst for the 2 million residents of the Gaza Strip by working with UNOCHA to purify Gaza’s water network. And now, our newest project involves building a large-scale desalination plant to provide daily access to clean water for 60,000 people across Gaza.
• Recovering lost livelihoods for vulnerable farmers in Gaza by planting 80,000 olive trees since 1991. The farming project provides each farmer with 30-40 prime olive trees so they can establish a vibrant, sustainable crop that yields not just food but income for generations.
• Restoring safe and secure residential spaces in Syria, like the construction of a new town with 1,000 newly constructed homes in Al Zahoor.
COME AND JOIN THE FAMILY – click ‘apply’ today!